Wednesday, January 1, 2026 | Beachside at the Tides Hotel

“Come Freeze Your Bills Off”

We will pay homage to one of Charleston’s funniest residents, Bill Murray! The Polar Bear Plunge rounds out the weekend of New Year festivities on Folly Beach, including the Flip Flop Drop & Fireworks on New Year’s Eve.

The annual plunge will take place beachside at the Tides Hotel and will include a costume contest, commemorative t-shirts, and of course, a plunge into the “chilly” Atlantic. All attendees are encouraged to come in costume, especially as your favorite Bill Murray character, and be ready to ‘freeze your bills off.’

More details are coming later this year.